{"id":779172,"date":"2025-03-17T16:07:59","date_gmt":"2025-03-17T16:07:59","guid":{"rendered":"https:\/\/www.architectsjournal.co.uk\/?p=779172"},"modified":"2025-03-17T16:07:59","modified_gmt":"2025-03-17T16:07:59","slug":"exactly-what-did-you-accomplish-last-week","status":"publish","type":"post","link":"https:\/\/www.architectsjournal.co.uk\/news\/opinion\/exactly-what-did-you-accomplish-last-week","title":{"rendered":"Exactly what did you accomplish last week?"},"content":{"rendered":"<p>\u2018What did you accomplish last week?\u2019 is an anxiety-inducing question that nine times out of 10 would cause me to break out in a sweat. US federal employees received <a href=\"https:\/\/www.youtube.com\/watch?v=WzqYyllLdNU\">this exact email<\/a> from Elon Musk\u2019s new government outfit, the Department of Government Efficiency \u2013 DOGE \u2013 saying that a response was directly linked to their future employment. Could you easily answer such an email?<\/p>\n<p>Six months ago, I might have struggled to answer. But recently our practice has been pushing for a more \u2018metric-driven\u2019 way to practise (involving timesheets and project tracking). This isn\u2019t revolutionary and reflects a general move by architects \u2013 encouraged by the wider industry \u2013 to build deep databases of metrics about our designs for buildings and how those buildings perform over their lifetimes, part of a wider effort to help transform the built environment and measure progress.<\/p>\n<p>But could it be that we are missing out on the data relating to <em>how <\/em>we complete projects? Time and money are standard metrics, but what else could you track within your business to help improve it?<\/p>\n<p>We now live in an era where data is a new currency. Increasingly, companies offer users the ability to collect and self-track their own metrics, particularly through the boom in health apps. I\u2019m not immune to this myself, having tracked sleep, calories and blood glucose, all in an effort to find correlations and make marginal gains in mundane things such as sleep quality and avoiding the afternoon crash. I\u2019m now starting to wonder whether the same thinking could be applied to the much more significant and demanding part of my life: architecture.<\/p>\n<p>When I brought this up recently with friends, we ended up naming a number of tracking metrics beyond billable hours. Here are some of our favourites:<\/p>\n<ul>\n<li>Project Satisfaction Score \u2013 internal score of 0-5, how much do you like the project?<\/li>\n<li>Passive Systems Index \u2013 how many passive systems are in the project and can these be tracked to compare success across design stages?<\/li>\n<li>AFK Ratio \u2013 a time-based measure of how often you are dragged away from your keyboard for site visits\/meetings\/internal reviews<\/li>\n<li>Boldness Score \u2013 an internal metric on how innovative the design is, accepting that the boldest isn\u2019t always the best<\/li>\n<li>Drawing Revision Index &#8211; \u2018just one more change&#8230;\u2019<\/li>\n<li>Biscuit-to-Email Ratio \u2013 self explanatory<\/li>\n<\/ul>\n<p>Although nothing has quite yet made it beyond indulgent pub talk, this debate has started a meaningful conversation around \u2018what are you good at?\u2019 and \u2018what do you want to improve?\u2019<\/p>\n<p>The interesting thread this topic pulls on is that, simply by asking what is worthy of tracking, you immediately start to think deeply about that particular area of practice. A practice-specific \u2018sustainability index\u2019 will offer the bonus of immediately bringing this to the forefront of everyone\u2019s mind, let alone the practical benefit if this is tracked across different project stages and compared across different projects.<\/p>\n<p>Of course, adding another layer of admin is unlikely to be welcomed by most jaded practitioners, and spamming clients with \u2018customer satisfaction surveys\u2019 probably won\u2019t boost future referrals. But if they\u2019re well-considered and integrated, I\u2019d argue that these metrics could benefit the practice as a whole and offer a more complete picture of architectural practice for year-on-year comparison than end-of-year financials alone.<\/p>\n<p>If you were to apply this same rigour in daily practice, the next time you got a late-night email from a wealthy client asking \u2018what have you accomplished last week?\u2019 you wouldn\u2019t be stumped. You might even be able to expand on exactly how you and your workforce felt about your achievements, how deeply it resonated with your clients and how many biscuits it took to power through your inbox.<\/p>\n<p><i>Toko Andrews is an associate at Tunbridge Wells-based Kaner Olette Architects and associate lecturer at the University for the Creative Arts<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2018What did you accomplish last week?\u2019 is an anxiety-inducing question that nine times out of 10 would cause me to break out in a sweat. US federal employees received this exact email from Elon Musk\u2019s new government outfit, the Department of Government Efficiency \u2013 DOGE \u2013 saying that a response was directly linked to their &#8230;<\/p>\n","protected":false},"author":81280,"featured_media":779183,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oasis_is_in_workflow":0,"_oasis_original":0,"ep_exclude_from_search":false},"categories":[745],"tags":[90210,1687,65538,1222],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Exactly what did you accomplish last week?<\/title>\n<meta name=\"description\" content=\"Architects should track more than just time and money in order to build a better, more successful practice, says Toko Andrews\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.architectsjournal.co.uk\/news\/opinion\/exactly-what-did-you-accomplish-last-week\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exactly what did you accomplish last week?\" \/>\n<meta property=\"og:description\" content=\"Architects should track more than just time and money in order to build a better, more successful practice, says Toko Andrews\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.architectsjournal.co.uk\/news\/opinion\/exactly-what-did-you-accomplish-last-week\" \/>\n<meta property=\"og:site_name\" content=\"The Architects\u2019 Journal\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-17T16:07:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.rt.emap.com\/wp-content\/uploads\/sites\/4\/2025\/03\/17154241\/shutterstock_2366137569-1024x683.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Toko Andrews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"will hurst\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.architectsjournal.co.uk\/news\/opinion\/exactly-what-did-you-accomplish-last-week\",\"url\":\"https:\/\/www.architectsjournal.co.uk\/news\/opinion\/exactly-what-did-you-accomplish-last-week\",\"name\":\"Exactly what did you accomplish last week?\",\"isPartOf\":{\"@id\":\"https:\/\/www.architectsjournal.co.uk\/#website\"},\"datePublished\":\"2025-03-17T16:07:59+00:00\",\"dateModified\":\"2025-03-17T16:07:59+00:00\",\"author\":{\"@id\":\"https:\/\/www.architectsjournal.co.uk\/#\/schema\/person\/f7c23d4772522a5c23d6a2bc36064145\"},\"description\":\"Architects should track more than just time and money in order to build a better, more successful practice, says Toko Andrews\",\"breadcrumb\":{\"@id\":\"https:\/\/www.architectsjournal.co.uk\/news\/opinion\/exactly-what-did-you-accomplish-last-week#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.architectsjournal.co.uk\/news\/opinion\/exactly-what-did-you-accomplish-last-week\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.architectsjournal.co.uk\/news\/opinion\/exactly-what-did-you-accomplish-last-week#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.architectsjournal.co.uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Exactly what did you accomplish last week?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.architectsjournal.co.uk\/#website\",\"url\":\"https:\/\/www.architectsjournal.co.uk\/\",\"name\":\"The Architects\u2019 Journal\",\"description\":\"Architecture News &amp; 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