{"id":775297,"date":"2025-02-18T09:36:44","date_gmt":"2025-02-18T09:36:44","guid":{"rendered":"https:\/\/www.architectsjournal.co.uk\/?p=775297"},"modified":"2025-02-18T09:42:18","modified_gmt":"2025-02-18T09:42:18","slug":"bdp-picked-for-100m-shakespeare-masterplan-in-stratford-upon-avon","status":"publish","type":"post","link":"https:\/\/www.architectsjournal.co.uk\/news\/bdp-picked-for-100m-shakespeare-masterplan-in-stratford-upon-avon","title":{"rendered":"BDP picked for \u00a3100m Shakespeare masterplan in Stratford-upon-Avon"},"content":{"rendered":"

The practice says it has assembled an \u2018industry-leading\u2019 team for the World Shakespeare Campus Masterplan<\/span>, which will imagine a new campus-style development incorporating two existing buildings and exploring the potential for a new Shakespeare-themed <\/span>museum.<\/p>\n

Backed by the Shakespeare Birthplace Trust<\/a>, the vision will include the regeneration of Henley Street, the building where Shakespeare was born, and the existing Shakespeare Centre, and \u2018assess the potential for a new World Shakespeare Museum\u2019 in a neighbouring 35,000m\u00b2 regeneration site known as Stratford-upon-Avon Gateway. <\/span>The new museum would link the birthplace with existing Trust buildings on Henley Street.<\/p>\n

BDP says the project will lead to the creation of \u2018an updated, cultural and visitor experience with global appeal that strengthens Stratford-upon-Avon\u2019s status as the home of Shakespeare\u2019.\u00a0<\/span><\/p>\n

\"Shakespeare's

Shakespeare’s Birthplace in Stratford-upon-Avon<\/p>\n\t

Source:Mareks Perkons\/Shutterstock<\/p><\/div>\n

The competition for the \u00a3100 million project was launched last August<\/a> by the Shakespeare Birthplace Trust, with an estimated \u00a375,000 contract for the winning team.<\/p>\n

A brief by Trust said it wanted the team, \u2018led by an architect, urban realm designer, tourism development consultant or project manager\u2019, to \u2018develop a long-term strategy for the Trust\u2019s masterplan development, with the focal point being the new World Shakespeare Campus\u2019.<\/p>\n

The campus is expected to include an exhibition and visitor experience, a town museum, learning spaces, an archive, performance space, food and retail spaces, staff offices, conferencing facilities, a children\u2019s play area and coach parking.<\/p>\n

Key aims include boosting access to the trust\u2019s museum facilities and collections, improving public realm and visitor experience, and unlocking wider regeneration across Stratford-upon-Avon.<\/p>\n

An international design competition is expected to be held for the 8,000m\u00b2 World Shakespeare Museum itself following the completion of the campus masterplan.<\/p>\n

Gergana Draganova, urbanism director at BDP, said the team assembled by the practice \u2018brings a balance of global expertise and local sensitivity\u2019 to a project which \u2018presents a once-in-a-generation opportunity to shape a cultural and heritage destination of international significance\u2019.\u00a0<\/span><\/p>\n

Speaking of BDP\u2019s appointment, Tim Aucott, director of strategy and change at the Shakespeare Birthplace Trust, said: \u2018<\/span>Our ambition for the World Shakespeare Campus is to create a space in the heart of Stratford-upon-Avon that honours Shakespeare\u2019s enduring legacy and celebrates his hometown. <\/span><\/p>\n

\u2018To achieve such an ambitious and wide-reaching project we\u2019ve partnered with an organisation that has unrivalled experience on delivering masterplans that balance the needs of residents and the opportunities for growth and renewal.\u2019<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

The practice says it has assembled an \u2018industry-leading\u2019 team for the World Shakespeare Campus Masterplan, which will imagine a new campus-style development incorporating two existing buildings and exploring the potential for a new Shakespeare-themed museum. Backed by the Shakespeare Birthplace Trust, the vision will include the regeneration of Henley Street, the building where Shakespeare was …<\/p>\n","protected":false},"author":138919,"featured_media":775342,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oasis_is_in_workflow":0,"_oasis_original":0,"ep_exclude_from_search":false},"categories":[681],"tags":[1306,1249,3546],"yoast_head":"\nBDP picked for \u00a3100m Shakespeare masterplan in Stratford-upon-Avon<\/title>\n<meta name=\"description\" content=\"BDP is leading an \u2018ambitious heritage-led\u2019 masterplan to reimagine Shakespeare\u2019s birthplace in Stratford-upon-Avon, after winning an international competition for the job\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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