{"id":759422,"date":"2024-10-11T08:24:29","date_gmt":"2024-10-11T07:24:29","guid":{"rendered":"https:\/\/www.architectsjournal.co.uk\/?p=759422"},"modified":"2024-10-11T08:26:14","modified_gmt":"2024-10-11T07:26:14","slug":"a-studio-between-redesigns-frieze-art-fair-for-its-21st-edition","status":"publish","type":"post","link":"https:\/\/www.architectsjournal.co.uk\/buildings\/a-studio-between-redesigns-frieze-art-fair-for-its-21st-edition","title":{"rendered":"A Studio Between redesigns Frieze art fair for its 21st edition"},"content":{"rendered":"

Frieze, which takes place in Regent\u2019s Park, London, opened on Wednesday (9 October) and is expected to attract 60,000 visitors over its five days.<\/p>\n

Design and architectural practice, A Studio Between had led the fair\u2019s most significant redesign in over a decade, reshaping the layout and design to accommodate 160 galleries and the work of over 1,000 artists.<\/p>\n

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The new entrance features a series of pavilions which form an outdoor gallery sequence, extending the fair directly into the park surroundings.<\/p>\n

The new design places young galleries and curated sections at the forefront. So upon entering, visitors first encounter galleries showing solo artist presentations with emerging galleries and curated sections also close by.<\/p>\n

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The layout is intended to be more dynamic by increasing the number of social hubs and public areas, where live performances can take place.<\/p>\n

Outside the gallery areas, there are lounges, terraces and restaurants, including one designed in collaboration with Sessions Arts Club. The space is fully lined with three weights of untreated artist\u2019s canvas, to filter light and soften the acoustics. Jikoni\u2019s restaurant, meanwhile, reflects chef and patron Ravinder Bhogal\u2019s heritage and love of colour, Planting installations by floral artist Hattie Fox complement the designs and bring unexpected silhouettes and intense colour.<\/p>\n

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The materials used include grey, moisture-resistant fibreboard, made from recycled materials and organic dyes, which are joined with aluminium angles, allowing for easy disassembly and reconfiguration in future years. Raw aluminium accents create movement and shadows and reflect the park, contrasting with sides clad in stretched white mesh. The pavilions are supported by a scaffolding system and anchored with water-filled tanks.<\/p>\n

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A dedicated publication and art books area, the Frieze Library, contains art books submitted by galleries on artists featured at the fair and which are donated to the V&A after the event.<\/p>\n

Frieze London 2024 runs until this Sunday 13 October<\/em><\/p>\n

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Architect\u2019s view<\/h3>\n

In line with Frieze\u2019s commitment to sustainability, the entire fair is designed as a modular system that prioritises reuse and lightweight architecture. This approach allows the structure to be easily disassembled and repurposed for future events, significantly reducing waste and promoting a circular economy.<\/p>\n

Importantly, all gallery walls and blocks are constructed using a cassette system, where walls are demounted and jointed together. After the fair, these walls are dismantled, stored, and reused across other events, with only paint and fabric tape to rejoin them for each new iteration. This reusability reinforces Frieze\u2019s eco-conscious ethos.<\/p>\n

The fair is illuminated primarily by translucent fabric roof skins, complemented by low-energy, high-CRI LED lighting, which enhances artwork visibility while minimising energy consumption. Additionally, the building\u2019s lightweight kit components reduce energy use, transportation costs, and material waste, further supporting Frieze\u2019s sustainable design objectives.<\/p>\n

To enhance the fair\u2019s atmosphere, an increased number of furniture clusters have been added throughout the space. In collaboration with the renowned Danish manufacturer Fredericia, the seating features B\u00f8rge Mogensen\u2019s classic backed bench model 3171, alongside a new low backless version developed exclusively for Frieze with Fredericia and the Mogensen estate. All pieces are crafted from oak and natural leather, arranged in social clusters between the galleries. Additionally, Maria Bruun\u2019s Pioneer stools, linked with 3D-printed connectors, provide flexible seating options that can be easily dismantled, stacked, and reused for future editions of the fair.<\/p>\n

Our goal with this project is to create something sharp and purposeful, as close as possible to the feeling of a permanent gallery, despite being a temporary structure. The design must support the infrastructure required by the fair, and by extension, the artists, while also moving large crowds through the space in a way that feels balanced, clear and easy to navigate. At the same time, we want to incorporate areas of discovery, contrast, and surprise. Being built in a park, the layout carefully wraps around to avoid disturbing any trees.<\/div>\n
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The structure itself is essentially a kit of components that we\u2019ve committed to reusing and reconfiguring over several years. This not only informs our design decisions but also allows us to experiment, test, and refine the space year after year \u2013 sometimes in subtle ways, other times more dramatically.<\/div>\n
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Ultimately, we aim to achieve the quality and sophistication of a permanent installation while retaining the dynamic energy of a temporary one, all while serving as the backdrop for art.
\nRichard J McConkey, founder, A Studio Between<\/em><\/div>\n<\/div>\n
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Client\u2019s view<\/h3>\n

Our visitors this year will find the fair reimagined, with solo presentations and emerging artists front and centre, in a demonstration of Frieze\u2019s commitment to the most exciting art being made today. Our new layout also features more spots for conversation and exchange, fostering meaningful interactions between galleries and visitors. These changes promise fresh experiences and new perspectives. I look forward to everyone rediscovering Frieze London this October.
\nEva Langret, director, Frieze London<\/em><\/p>\n<\/div>\n

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Project data<\/h3>\n

Start on site<\/strong> September 15, 2024
\n<\/sup>Completion\u00a0date<\/strong> October 9, 2024
\n<\/sup>Gross internal floor area<\/strong> 22,500m2<\/sup>
\nGross (internal + external) floor area<\/strong> 23,750m2<\/sup>
\nForm of contract or procurement route<\/strong> Undisclosed
\nConstruction cost <\/strong>Undisclosed
\nArchitectural designer<\/strong> A Studio Between
\nClient<\/strong> Frieze
\nStructural engineer<\/strong> Campbell Reith
\nAborealist<\/strong> The Royal Parks
\nProject manager<\/strong> Frieze\/ 20-20 Events\/
\nPrincipal designer<\/strong> 20-20 Events
\nCDM coordinator<\/strong> 20-20 Events
\nApproved building inspector<\/strong> 20-20 Events
\nMain contractor<\/strong> Frieze
\nCAD software used<\/strong> Vectorworks, Autocad<\/p>\n","protected":false},"excerpt":{"rendered":"

Frieze, which takes place in Regent\u2019s Park, London, opened on Wednesday (9 October) and is expected to attract 60,000 visitors over its five days. Design and architectural practice, A Studio Between had led the fair\u2019s most significant redesign in over a decade, reshaping the layout and design to accommodate 160 galleries and the work of …<\/p>\n","protected":false},"author":32845,"featured_media":759676,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oasis_is_in_workflow":0,"_oasis_original":0,"ep_exclude_from_search":false},"categories":[706],"tags":[101336,1324,101338,1176,4562],"yoast_head":"\nA Studio Between redesigns Frieze art fair for its 21st edition<\/title>\n<meta name=\"description\" content=\"The fair has been reshaped with reuse, easy disassembly and waste reduction in mind, and uses colour accents, shadow and planting installations to create subtle atmospherics\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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